dezinegirl creative studio - san diego symphony print design

SAN DIEGO SYMPHONY PROGRAM
This project for the San Diego Symphony was obtained through an existing client, McNulty Creative—who we provide design and production support for when needed. However, our studio soley manages the whole process of the Program including design and production of the content, which sometimes requires creating ads.

Ten issues of the San Diego Symphony Performances Program are produced each year. We work closely with the Outreach Manager who provides all of the content, and we manage to fit it all into a 32- or 40-page section beautifully. The first issue we worked on back in October 2006 was completely redesigned, including the cover; solving any past concerns while creating a clean, well-balanced design. We have since upgraded the design each year, perfecting the design and process each time.

“Everyone here
at the Symphony is very pleased with the evolution
of the look and flow of the program book since Pam
began producing it. She always has fresh solutions
for the latest formatting and copy placement challenges. Pam has an excellent ability
to transform ideas and
concept outlines into
visually exciting choices
that we can be proud of.”
–JD Smith, Mgr of Single Ticket Sales and Outreach

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HERE'S A REVIEW OF THE TRANSFORMATION OF COVERS AND INTERIOR PAGES OVER THE YEARS: